Of Annalisa no particular football sympathies are knownif not the choice to be the honorary president of Carcarese, which for her – the pride of Valbormida – is almost natural, given that Carcare is the town in the province of Savona where she grew up. Nali’s dad, his nickname, was also local pride: Mr. Scarrone is a sport fishing champion.
But, more than once the Ligurian singer phenomenon of recent yearsmoreover returning from the wedding with celebrations in Tellaro, a splendid town in the province of La Spezia, the same where Zucchero and his wife have the bathing establishments, the paradise on earth (and at sea) of Indro Montanelli, he expressed his pride and joy because his “Bellissima” had been adopted by the Genoa fans as a basis for teasing those of Sampdoria, becoming a catchphrase spread throughout Italy with the North, so as to transform the Ferraris into a juke box. The song was thus updated by the sadistic rossoblù fans: “Where are you going? What a mess you are. Sampdoria must go to Serie D, you are very last, very bankrupt”. Stadium stuff to be precise.
And Annalisa sincerely said it: “I happened to come across a football choir with a song of mine and I must say that it is something that pleases me, even in spite of myself “, so much so that the chorus also ended up on Annalisa’s official channels and today Genoa reciprocates by transforming “BellissimA”, with a capital A at the endin the anthem that will accompany the rossoblù season ticket campaign.
So much so that when there was to give the ok to use “Bellissima” for the season ticket spoti, which is aiming for 25,000 after breaking all attendance records in Serie B, especially after the nightmare of Blessin and the Germans ended, Annalisa and her management immediately gave the go-ahead.
At this point, however, the story also becomes another. And that is that Genoa, accomplice the sponsorship of a radio – 105, to be precise, “a gift from Piersilvio Berlusconi” explained the president Alberto Zangrillo – they are the first Serie A team to transform their stadium into a real living juke box. THEin the beginning, fu Fabrizio De Andrè, with “Creuza de ma” which has become an added anthem of Genoa, after the traditional march by Peo Campodonico, the “Inno do Zena” on the “red trousers and blue shirt” which is the official anthem.
But in reality Faber – who was a huge fan of Genoa, so much so that even during the kidnapping the first thing he asked was what result the rossoblù had achieved – he never wrote an official song for Genoa: “At Genoa I would write a love song, but I can’t because I’m too involvedhe explained. And it also became the writing on a shirt for a match, in a splendid campaign of historical phrases, from Gianni Brera to Franco Scoglio, conceived by Luca Barabino and Roberto Stasio.
And at that point, the conjunction between De Andrè and an official song dedicated to Genoa came thanks to Francesco Baccini, with his “Genova blues”, sung together with Fabrizio, who somehow reciprocated the gift that Baccini gave him for a verse of “Ottocento”, one of the tracks on the album “Clouds”, which sounded “Males, females and singers”.
Since then Baccini has been one of the rossoblù musical icons, he has been a guest on the Ferraris lawn with his splendid “Navigator of you” and is working on a song entirely for Genoa. But in the meantime, with Serena Majo, he is the host of “Nell’occhio del Grifone”, a web broadcast with rossoblù commentators: from Captain Claudio Onofri to Gessi Adamoli, from number one motorcycle manager Carlo Pernat to Roberto Del Ponte and to myself as an external observer who must extinguish the enthusiasm for the various Yeboah and Yalcin.
And then, in the Ferraris-juke box, there is the triumph of Bresh and his “Guasto d’amore”, an anthem that brought the rossoblù throughout Italy. So much so that, the other evening, when on the stage of the Piazza del Popolo festival in Rome Andrea Delogu incited the audience to sing the two hymns performed by his two stage mates in that moment, Nek e Breshthe poor song of Sassuolo was not known by anyone, while that of Bresh made all of Rome dance too.
And every time the singer from Bogliasco – very Genoese and season ticket holder in the North – takes to the field to sing “the same colors that fall into the sea when the sun sets without saying goodbye” and “I have a breakdown of love if I see the Griffon” and “I run to your star until I get it”, it is as if Genoa scored a goal.
And here I have to go back to a topic that is close to my heart and which is sociological and anthropological even before being football: this song, these songs, that stairway, the North has become a joyful meeting place for very young people and adolescentsi, the South becoming a second North, is the story of Genoa’s masterpiece registered 777. Which is not football or transfer market, on the contrary many mistakes have been made in the two yearsin the midst of applauding crowds who were exalted by the slides under the steps, but it is the masterpiece of having reconstructed the rossoblù environment and the pride of being from Genoa.
In short, we are here to talk about two media splendors of rossoblù communication and their entire marketing team: Dino Storacewhich is a joy to find every time, Alberto Olmi who is himself a pop star like Annalisa is Bresh and soon we will find it in the compilation, Lorenzo Semino who puts the musical knowledge and the quiet strength of those who intercept the tastes of the public and Giorgia Petrone whose smile has a name thanks to Claudio Critelliperfect informant.
And then, together with them, Matteo Rossi, Paola Giommetti and obviously the general manager Flavio Ricciardella, with the sporting director Marco Ottolini to form the tandem at the helm of the company. Indeed, these names lack two that the other day – at the presentation of the season ticket campaign with Annalisa– they weren’t there, but it’s as if they always are and are Andres Blazquez, managing director e the president Alberto Zangrillo. And the beauty of this story is that they are all – all – Italian names and, in the case of BlazquezMediterranean and have brought Genoa back to its history, its life, its identity.
In short, once the aspirates and all the Saxon and Germanic words have disappeared, Genoa returns home. And it does it in the most beautiful way imaginable with a couple of emotional videos that are a masterpiece in the genre and that, precisely, excite.
The first step was in what was probably the most attended event at Village di Ocean Race: the presentation of the new home shirt which also marks the return of the Robe di Kappa brand on the Griffin’s shirts, also in this case a return to the future. The slogan “Sea inside” is also splendid, that brings everything together: Genoa, the sea, young people, the phenomenon series “Sea outside” and much more. And again the song. Not finished. Because by now the guys in Genoa’s communications have got us used to continuous fireworks, a sort of non-stop Piedigrotta that started with everyone showing up in t-shirts with the claim of the season ticket campaign: BellissimA.
But then, when we enter Villa Rostan there is almost the game of being randomly faced with Kevin Strootman, also passed through Cagliari in recent years, which as usual is never trivial: “I’m happy that Rudy Garcia is back in Italy, I got on well with him in Rome. I hope that his Napoli wins all of them, except our two ”. The Dutch midfielder laughs, but obviously he is aware of what Genoa is waiting for: “I hope to get ten wins in a row, but A is not B and we must take into account that perhaps the defeats will be more numerous than the victories at certain times. The important thing is to immerse yourself well in the new reality”. And then he signs the contract renewal live.
The music, meanwhile, is just right.