Lo sportwashing dell’Saudi Arabia becomes more and more blatant and aggressive. And the last example is the “6 Kings Slam“: a fake, artificial tournament, with which Riyadh will be able to recall be between better tennis players to the world, literally covering them d’oro. There will be, at least these are the names announced in recent days, Novak Djokovic, Rafa Nadal (who also became ambassador of Saudi tennis), Carlos Alcaraz, Daniil Medvedev, Holger Rune. And blue too Jannik Sinnerfresh winner of the Australian Open.
The dates of the event or the format of the exhibition event are not yet known: it should be held in October. Certainly, however, the prize money will be dizzying: the British newspaper Telegraph Talks about a million and a half dollars in salary alone and a check from six millions for the winner. It would be the triple of how much Sinner earned by winning theAustralian Open: 3.15 million Australian dollars, or 2.05 million US dollars (1.91 million euros).
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After the Riad Season Cup and the Next Gen ATP Finals, so did the sovereign Bin Salman wants to get another piece of tennis. And the methods are the same as those already used for example with the golf and the soccer: buy everything with petrodollars. And if some things, such as the charm of Wimbledon or the Foro Italico, cannot be bought, just create new lavish leagues or competitions in which the most well-known athletes compete. In short, it’s yet another operation sportwashing of Bin Salman’s regime, which continues to hire athletes successful to try to embellish your image in the world.
An attempt to overturn the image of the monarchy linked tointegralism Wahhabihiding behind a veneer of growth and modernity the systematic violations of rights humans. Sport, especially recently, has become integral part of this strategy. The grand prizes of Formula 1il golfthe Dakar, the Asian Winter Games to be held on a mountain built from scratch. And of course football: the purchase of Newcastlethe arrival in Arabia of Cristiano Ronaldo and then a cascade of other champions (more or less decadent) paid by the bucketload petrol dollarthe call of Roberto Mancini come ct.
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The organization of the World Cup 2034 – the assignment now seems like a formality – it is the apex Of this strategy, to do as and better than the Qatari enemies. But tennis also plays an important role. Saudi Arabia has already snatched the organization of the Next Generation ATP Finals from Milan, which in 2023 for the first time were held in Jeddah. And now it also aims to blow to Torino the ATP Finals: the contract expires in 2025, Turin would like to renew until 2027. Meanwhile, the Saudi regime ensures that it has a tournament with the most famous tennis players in the world. However, it is not certain that the strategy works: in football, for example, it has not had great results so far.