Mauro Scovenna works in the company that supplies footwear to the Slovenian ace: “He uses them on the hardest climbs, they are very light and you feel like you’re flying”
BRONI. It is not enough to be good at your sport, nowadays materials and equipment also count. The Slovenian Tadej Pogacar, recent winner of the Tour de France and on Saturday of the bronze medal in the line trial at the Tokyo Olympic Games, is well aware of this. The champion relies on Dmt Cycling for his sports shoes, which has been producing cycling shoes since 1978. The Bonferrato (Verona) company is part of the Zecchetto Group and has over 1,200 employees.
With this prestigious Italian manufacturing company, the 48-year-old Mauro Scovenna from Bronno works, who flew to France on 18 July to personally deliver special shoes to Pogacar, before the last stage of the Grande Boucle, the Chatou-Paris, which consecrated the Slovenian on the Elysian Fields for the second consecutive time “roi” of the Tour d’Oltralpe.
“We are fortunate to collaborate with many athletes such as Elia Viviani, Alberto Contador, Ivan Basso, Mario Cipollini, the Eolo Kometa team, the Intermarché Wanty Gobert team, Euskatel Euskadi, but also to have Tadej Pogacar, a simple golden boy with a great passion for cycling – explains Mauro Scovenna, to whom the passion for two wheels has been transmitted by uncle Tonino, who had been a professional team mechanic for years – We went to Montecarlo, where Tadej lives and trains, there we created a fantastic promotional video to be released in September with the new collection of Dmt shoes ».
190 gram slippers
The Slovenian is very attentive and obsessive, from the weight of his shoes to the set-up of the bike: “As Dmt for this Tour de France we have created some new models of shoes, with double closure and also the new shoes with laces that he he prefers to wear when the hardest climbs begin, such as the Alps and the Pyrenees – continues Scovenna – We have reached a weight of 190 grams, a real ultralight slipper on the market in the best bike shops since the end of September. And at the end of the training we all go to lunch strictly with pizza margherita and Coca-Cola ».
The apotheosis in Paris: «We made his yellow and polka dot shoes, since he also won the ranking of the best climber, who on the Tour is distinguished by the white jersey with red polka dots. We left with a dedicated flight to Paris and we gave him the material, two hours before the departure of the last stage. A real satisfaction and emotion for the whole company. Many people have been involved in this realization, with the watchful eye of the former professional Nicola Minali. Even non-professionals from September will be able to wear these fantastic lightweight shoes: you feel like you’re flying uphill ». Scovenna was for six years in the commercial direction of the Sky channel “Bike channel”, touring all over Italy with the reality show “The challenge” alongside Paolo Savoldelli and Alessandro Ballan. Finally, he is responsible for organizing the Bike Experience, organizing trips (anti Covid regulations permitting) alongside Cipollini and other great ex of two wheels. –