350 people and 120 companies participated, at the iconic OGR headquarters in Turin, in the second edition of the B2B promoted by Lega Basket Serie A and its advisor Infront.
In the last year there has been a growth of over 10 percentage points in sponsorships in Serie A basketball, which is another reason why the event was welcomed with great favor to create synergies, exchange ideas and build opportunities for future collaborations.
After an initial moment of networking during the dedicated lunch, it was time for institutional greetings with the President of the Lega Basket Umberto Gandini, the Managing Director of Infront Alessandro Giacomini, the Deputy Mayor of the Municipality of Turin Michela Favaro, the Director of policy coordination and European funds, tourism and sport Piedmont Region Paola Casagrande, Luca Sodano, Business Development & Partnership Manager of A2A, sponsoring partner of the event, and the Ambassador of the Frecciarossa Final Eight 2024 Carlton Myers.
Interesting points for reflection have emerged to help the basketball movement grow within a system that creates more and more interest and which, thanks to the will of the LBA and the Advisor Infront, has brought together the major partners of the LBA teams, as well as the sponsors of this ‘last.