The Serie A League approves: “Choice in line with Europe”. Consumer associations announce complaints and appeals
ROME. “We present a complaint to the antitrust”, the National Consumers Union explodes. And Codacons increases the dose: “Abnormal price increases that will damage the fans in particular”. Dazn unveils the new prices for season tickets for the 2022-2023 season, and it is controversial. From 2 August, the streaming platform that broadcasts the entire Serie A in particular will launch its new offer, which provides a standard subscription for € 29.99 per month (confirming last season’s offer) but the novelty concerns the subscription. Plus. The new mode will cost € 39.99 per month and will allow you to simultaneously watch live events on two devices even if connected from two different internet networks. In both subscription plans, the correct use of contemporaneity will be allowed for people who belong to the same household.
Dazn has thus chosen to overcome the issue of concurrency with a double subscription. A decision that stems from the desire to fight piracy and solve the problem of fraudulent account sharing, in the wake of what has already been done by other streaming services such as Netflix and Spotify. From the next few weeks, therefore, customers will be able to choose whether to keep the offer from 29.99 euros per month, with the same figures as last season, which allows you to watch live events on two devices registered but connected to the internet of the same home. (cable or wi-fi: fiber, xDSL, FWA). The Plus offer from 39.99 euros per month, on the other hand, allows you to simultaneously watch live events broadcast or content on demand on two devices (out of a total of six recordable) even if connected from two different internet networks. However, only those who subscribe and their partners can watch the events on DAZN with the same account.
“It is bad news for Italian consumers, who after the rise in bills and retail prices will also suffer the increases in the season ticket to watch football matches on TV”, says Codacons, who asks “the Serie A League to assess whether there are any conditions for canceling the contract signed with the club, in order to protect users and fans “. And the answer, here it is: “It is a commercial offer aimed at making the most of the Serie A product, which is confirmed as the ideal content for the development of any platform”, said Lega Serie A administrator Luigi De Siervo, speaking on theme. “The two different subscription plans presented by Dazn allow the user to choose the formula that best suits their needs, in line with what is already happening in other European countries and in the wake of what has been done by the other major Ott organizations”. The National Consumers Union does not agree: We have decided to submit a complaint to the Antitrust, also because Dazn communicates the contractual changes, and the already surreal increases, without simultaneously reminding the subscriber of his sacrosanct right to be able to withdraw, in violation of the rules for the protection of users “.