The world champion and Olympic vice-champion in artistic gymnastics Vanessa Ferrari and the former swimming blue Matteo Milli join the “InfluEISers”, the team of sports content creators set up by EIS to meet the growing vertical demand for influencer marketing .
The team of “InfluEISers” that EIS has created to enhance the values of its athletes and to satisfy the needs of the market is constantly growing, demonstrating the growing demand of brands to achieve their marketing objectives through the power of social media.
Vanessa Ferrari is the most successful Italian gymnast ever, with a very long history of successes, which began with the world title at the age of 16 and ended (for now) with the Olympic silver at 31. The love of her countless fans has poured also on Instagram, where today it has a community of 259,000 followers, mostly female and aged between 25 and 34. Her engagement rate is 4%.
Matteo Milli is the main content creator in the world of water in Italy. Before dedicating himself continuously to the digital relationship with his fans, in his career as a backstroke he collected 10 Italian titles and 2 gold medals at the Mediterranean Games. Between Instagram and Tiktok today he is close to 300,000 followers. The target of his followers is predominantly male, distributed between Generation X and Millennials.
With these new entries, the influencers engaged by EIS rise to 10, while there are over 8 million followers potentially reachable thanks to the team’s channels, distributed as follows: 4.1 million on Instagram (an average engagement rate of 6.50%), 3.1 million on Tiktok and 1.1 on YouTube.
The “InfluEISer” team joins the other sports teams that EIS has created to enhance the values of its athletes and to satisfy the needs of the market: the “DiverEISty” team dedicated to the theme of Diversity, Equity & Inclusion, the ” EIS Adrenaline” to tell sport through extraordinary stories and the “EIS legend” team made up of 9 icons of Italian sport.