Veroni, an Emilian cured meat factory, continues its journey on the stars and stripes tennis courts.
After the 2023 experience as sponsor of the most important US tennis championships, among which those in Washington and Cincinnati stand out, Veroni inaugurates 2024 as Official Italian Charcuterie sponsor of the BNP Paribas Open, the largest 1000 ATP and WTA tournament after the four Grand Slams, scheduled from 3 to 17 March in the fascinating Californian setting of Tennis Paradise.
The Californian event is a forerunner of the sponsorships on the agenda for 2024, a series of unmissable events for tennis lovers, such as the Cincinnati Open (11-19 August), where the company this year renews its partnership for the third time in a row. The encore also arrives for Italy: for the second consecutive year Veroni will be the official supplier of the Internazionali BNL d’Italia, the most important tennis tournament in the country scheduled from 6 to 19 May in Rome.
“Our goal is to continue to consolidate and strengthen our presence as a sponsor of the most important international tennis rendezvous. Now we start with the BNP Paribas Open, in May the Internazionali BNL d’Italia awaits us, where we intend to make the most of our presence with gastronomic corners and branded lounges”, says Emanuela Bigi, marketing manager of Veroni. “Within each tournament we will further increase the opportunities for consuming the products to maximize the great visibility that only events like this can guarantee”.