Apple Unveils New iPad Pro, iPad Air, and Apple Pencil Pro in Latest Event
(CNN) — In a highly anticipated event broadcast live from Cupertino (California), Apple CEO Tim Cook revealed the latest versions of the company’s popular iPad Pro and iPad Air tablets, along with a new Apple Pencil Pro.
During the presentation on Tuesday, Cook declared it as “the biggest day for the iPad since its introduction,” setting the stage for the unveiling of groundbreaking new features and enhancements.
At the core of the new iPad Pro is Apple’s revolutionary custom M4 processor, which boasts four times the performance of previous iPad Pro models. Cook described the M4 chip as an “outrageously powerful chip for AI,” positioning the iPad Pro as a leader in advanced technology.
The latest iPad Pro offers two size options: 11 inches and 13 inches. The 11-inch model is the thinnest to date, measuring at just 5.1 mm and weighing less than a kilo. The device features a screen that combines two OLED panels for maximum brightness and comes in two finishes, silver and space black.
In a first for the iPad Air lineup, Apple introduced the tablet in the same two sizes as the iPad Pro: 11 inches ($599) and 13 inches ($799). The larger size provides 30% more screen area compared to the 11-inch model, offering a more immersive user experience.
Powered by Apple’s custom M2 processor with enhanced GPU and neural engine capabilities, the iPad Air delivers 50% faster performance than its predecessor. The device is designed to support AI-based software and features a front landscape camera for enhanced functionality.
The upgraded Apple Pencil, priced at $129, now includes a new squeeze feature that allows users to access tools and customize drawing layers with haptic feedback. The Apple Pencil also supports Find My functionality for locating the stylus when misplaced.
In addition to the new iPad models, Apple showcased a redesigned Magic Keyboard with a haptic trackpad, offering a laptop-like experience for users. Key applications like Final Cut have received significant improvements, enhancing productivity and creativity on the iPad platform.
The latest iPad lineup is available for pre-order starting Tuesday and will be in stores next week, providing consumers with an opportunity to experience the cutting-edge technology firsthand.
The announcement comes on the heels of Apple reporting impressive revenue figures, despite challenges in the global market. The tech giant remains optimistic about the growth potential of its iPad business and has committed to continuous innovation in the AI space.
Industry experts believe that the introduction of the iPad Pro’s new M4 chip and other enhancements could spur consumer interest and drive sales in the competitive tablet market. Apple’s focus on artificial intelligence signals a strategic shift towards incorporating cutting-edge technology into its product offerings.
As Apple looks towards the future, Cook hinted at the upcoming release of generative AI tools in its products, positioning the company as a leader in AI technology and innovation.
With the latest iPad models set to hit the shelves, consumers can expect a new era of innovation and performance from Apple’s iconic tablet lineup.