The London-based young company Peachies, formerly known as Cleannest, wants to impress with sustainable diapers. The startup also has roots in Austria, after all its co-founder Rima Suppan comes from Lower Austria. In 2021, she launched her company together with Morgan Mixon. Since then, the young company has been able to impress in Great Britain. Because Peachies has now landed on this year’s list of the top 100 UK startups on the Startups.co.uk platform.
Cleannest: Lower Austrian founder wants to revolutionize diapers
Young company wants to revolutionize the diaper industry
Peachies is on a mission to create a super soft improvement on the basic diaper. It should be particularly absorbent and contain no environmentally harmful chemicals, dyes or fragrances. Although it is a disposable product, it is said to be completely biodegradable. The young company only uses plant-based materials for its diapers. The company wants to revolutionize an industry that has not really developed since the 1980s and has a very strong climate impact.
According to the startup, an estimated 167 billion disposable diapers are produced each year, requiring 248.5 million barrels of crude oil to produce them. Billions of them end up in landfills, where they can take hundreds of years to decompose. The Peachies diapers are said to be much more sustainable than conventional diapers. “The European Union’s Climate Innovation Organization (Climate KIC) has confirmed that for every 1,000 babies carrying Peachies we will save the equivalent of 93 tonnes of CO2. “That’s the weight of 17 elephants,” says the young company.
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Peachies ranked 89th best UK startups
What’s special about the young company’s business model: It offers a subscription service that delivers diapers directly to your home. This is intended to help reduce the environmental impact of shipping. Even though Peachies has only been on the market since last year, the young company has already gained a lot of attention. Funding has already been received from Imperial College in London and from the e-commerce giant Amazon. The startup has also already received its first investment from angel investors from Austria, Germany, the UK and the USA. Peachies is now listed among the best UK startups 2024 by Startups.co.uk. The young company landed in 89th place here.