Apple recently launched a new advertising content highlighting the iPhone 15’s pinpoint search function, which uses Apple’s exclusive U1 chip technology to help users quickly locate friends or objects in various situations. The function, known as Find exactly, provides precise spatial perception and can be particularly useful in crowded places such as shopping malls or concerts.
In a new commercial, Apple showcases how the iPhone 15’s precise search function can help users find their friends in a huge crowd. The protagonist in the ad successfully navigates through a role-playing event wearing cosplay clothes, where every participant’s face is covered. By using the pinpoint search feature, he can accurately locate the direction and location of his friends through his iPhone 15.
To use the pinpoint search function, both parties must have an iPhone 15 series phone, and one of them must use the feature. Users can find contacts through the “FindMy” app or share their location with friends. Once both parties are within the ultra-wideband detectable range, the phone will display arrow directions to guide them to the target.
The precise search function of the iPhone 15 series phones brings added convenience to daily life, thanks to the UWB technology of the U1 chip. With the promotional push for this feature, speculation arises as to whether the upcoming iPad Pro and iPad Air updates may also include support for precise search.
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