LinkedIn Testing Vertical Video Content Feature Similar to TikTok and Instagram Reels
LinkedIn, the professional networking platform, is stepping up its game by testing vertical video content similar to TikTok and Instagram Reels. This move aims to attract more content creators to showcase their work on LinkedIn, while also allowing more users to share content in the popular vertical video format.
Although LinkedIn has not officially rolled out this feature to the public, it has quietly provided testing to selected users. The company confirmed to TechCrunch that the feature will be launched in the near future, but the exact timeline is yet to be disclosed.
Apart from displaying vertical video content on user profiles, LinkedIn will also allow all previously published videos to be easily accessed through a video tag. This new feature is expected to draw in more video creators to share their content on LinkedIn and even import content from other platforms.
By introducing direct video content, LinkedIn aims to increase user engagement and connections on its platform. This move is also aimed at retaining users who prefer sharing content in the popular video format, preventing them from switching to other platforms.
On the other hand, Instagram is also making strides in the video content space by planning to recommend Reels short videos to users and their friends based on shared interests. This upcoming feature, rumored to be called Blend, aims to enhance user engagement and increase video viewing traffic on the platform.
Overall, these developments highlight the growing trend of vertical video content on social media platforms and the importance of attracting and retaining users through innovative features. Stay tuned for more updates on these evolving video content strategies on LinkedIn and Instagram.