Nikon announces the signing of an agreement for the100% acquisition of the outstanding membership fees of RED.com, LLC (RED), under which RED will become a wholly-owned subsidiary of Nikon under a share purchase agreement with James Jannard, its founder, and Jarred Land, its current president, subject to the satisfaction of certain conditions closing.
RED, l’cutting edge in the digital camera sector
Since its founding in 2005, RED has been at thecutting edge in the digital camera sectorintroducing industry-reference products like the original RED ONE 4K and the V-RAPTOR [X] cutting edge with its proprietary RAW compression technology.
RED’s contributions to the film industry have not only earned it a Academy Awardbut they made it there camera chosen by numerous Hollywood productionscelebrated by directors and cinematographers around the world for its commitment to innovation and image quality optimized for the highest levels of film and video production.
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The agreement between Nikon and RED
This agreement was reached through Nikon and RED’s mutual desire to meet customer needs and offer exceptional user experiences that exceed expectations, combining the strengths of both companies. Nikon’s experience in product development, exceptional reliability and know-how in image processing, optical technology and user interface, together with RED’s knowledge in the field of cinema cameras, including the exclusive image compression technology and color science will enable the development of distinctive products in the professional digital cinema camera market.
Objective expand the market for professional digital cameras
Nikon will leverage this acquisition to expand the rapidly growing market for professional digital film camerasbuilding on the commercial foundations and networks of both companies, promising an exciting future of developing products that will continue to push the boundaries of what is possible in film and video production.
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