Sony Simplifies BRAVIA TV Lineup with New Naming Method
Sony has introduced a significant overhaul of its BRAVIA sensible TV lineup, introducing a brand new naming technique to simplify the classification and age of every mannequin. The firm can be altering its technique by providing a flagship Mini LED mannequin and retaining OLED for mid-range variations.
The new BRAVIA sensible TVs will probably be out there in 4 collection: BRAVIA 9 (flagship Mini LED mannequin), BRAVIA 8 (mid-range OLED mannequin), BRAVIA 7 (mid-range Mini LED mannequin), and BRAVIA 3 (entry-level mannequin). Additionally, the soundbar lineup has been streamlined to 2 fashions: BRAVIA Theater bar 9 and bar 7, together with the wi-fi encompass sound system BRAVIA Theater Quad and light-weight private speaker Theater U.
The flagship BRAVIA 9 mannequin, the primary to be launched in Hong Kong, options Sony’s XR picture processor and is touted because the brightest 4K TV in the marketplace. The XR Contrast Booster 30, XR Backlight Master Drive LED management part, and High Peak Luminance expertise work collectively to boost image brightness and distinction considerably. The BRAVIA 9 additionally helps Acoustic Multi-Audio+ for an immersive sound expertise.
On the opposite hand, the mid-range BRAVIA 7 mannequin additionally makes use of a Mini LED panel however with barely decrease brightness ranges in comparison with the BRAVIA 9. It options Voice Zoom 3 expertise, which makes use of synthetic intelligence to acknowledge and regulate human voices for an optimized viewing expertise.
The BRAVIA 8 collection is the one mannequin utilizing a WOLED panel, providing related options to the previous A85 OLED TV however with improved enhancements.
All Sony BRAVIA TVs in 2024 will include the Sony Picture Core movie and tv platform, together with particular viewing provides for every collection. The new fashions will even have built-in distant play capabilities to attach with PS5 consoles for a seamless gaming expertise.
Sony has introduced the pricing for the BRAVIA 9 collection, with pre-orders out there on their official web site till July 1. Customers also can take pleasure in reductions when buying a number of merchandise from the BRAVIA Theater lineup.
Overall, Sony’s revamped BRAVIA TV lineup goals to supply shoppers with an easier and extra streamlined viewing expertise, catering to a variety of preferences and budgets.