With the Vision Pro headset, Apple is entering a whole new device category for the first time in almost a decade. To date, virtual reality glasses have been a niche product. However, there is one area for which the Apple device could be particularly well suited.
On Monday, the world‘s largest technology company, Apple, announced that for the first time in years it would be venturing into a whole new world and releasing a virtual reality (VR) headset. Strictly speaking, it is probably one of the oldest product categories that the group has ever tackled – the first VR glasses were sold in Silicon Valley as early as 1985. However, the technology has remained a niche to this day: just 8 million devices were sold worldwide last year, according to the market research company IDC.