The season of music festivals is approaching and Barça has once again created a collection for the spring-summer season aimed at a young audience that wants to wear the Barça colors at different times beyond sporting events. Barcelona is one of the centers of the music scene and the association with Spotify makes this line of products that brings together these elements and seeks to reach a current, young and urban audience even more special.
Football is an element of current urban fashion and with the Festival 2.0 collection, Barça tries to incorporate the elements of passion for colors into everyday fashion and position the collection as a trend and a fashion option for enthusiasts of the world of football..
The capsule is made up of several options for the culés with designs unisex, designed to be combined and create an outfit that guarantees maximum comfort. Comfortable garments and silhouettes that offer a casual and fun look, designed with trendy patterns. All of them also incorporate distinctive elements of FC Barcelona such as the use of Barça colors in their decorative elements or the introduction of the shield in the prints.
Under this casual line of the brand, Barça focuses on several of its product pillars, such as trend, comfort and versatility.
culé involvement
For this year’s collection, players from the men’s and women’s first team have been involved, such as Pau Cubarsí, Victor Roque, Héctor Fort, Marc Guiu, Fridolina Rolfö, Keira Walsh, Ingrid Engen, Caroline Graham Hansen and Esmee Brugtswho have been the models of this younger and more daring collection.
Other collections
For a few years now, Barça has chosen to expand the range of products for Barcelona fans around the world and has prepared collections for all audiences. In this way, lines have been created such as 1899, which replicates some of the most iconic shirts in the Club’s history; the Essentials, which combines sports and urban clothing to create a line of versatile, comfortable and stylish garments; the Barça Basics, designed as functional and comfortable garments with a design inspired by the culé fans and the Club’s identity elements; the Barça Kids, designed for the daily life of the youngest Barça fans; and collaborations with renowned artists such as Rosalía, Rolling Stones or Karol G thanks to the participation of Spotify.
It is worth remembering that in October a collection was released by Nike, with Patta, a prestigious Dutch streetwear clothing brand that had enormous sales success among the younger Barça public.
All pieces of the collection are available both in the Club’s Barça Stores and in the club’s online store. Barça .