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Bottega Veneta’s Summer 2024 collection – MONDO MODA

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Bottega Veneta’s Summer 2024 collection – MONDO MODA

Matthieu Blazy’s Summer 24 collection for Bottega Veneta expands from the Italian trilogy to a global range of references and inspirations – both natural and man-made. From tailoring to knitted swimwear, from fringed coats to pom-pom dresses, the collection celebrates the pleasure of dressing well – of being who and what you would like to be – and of traveling both in your imagination and in the world. .

Bottega Veneta Summer 24 @ publicity

The SS24 campaign brings this spirit of discovery and adventure. Shot at playgrounds in Tokyo by Magnum photographer Alec Soth, the campaign exudes energy, imagination and fun.

Bottega Veneta Summer 24 @ publicity

“An Odyssey: a free and hopeful journey. Playgrounds are spaces of freedom, joy, experimentation and discovery. They are places where you can invent your own adventures, take risks, experience yourself in different ways.” – Matthieu Blazy

Bottega Veneta Summer 24 @ publicity

“When I encounter Matthieu’s work, I am in two worlds simultaneously. One is deeply physical – a world of craftsmanship that engages all the senses – and the other is the stuff of dreams. My guiding approach to the campaign was playfulness. The playgrounds seemed like a metaphor for Matthieu’s extravagant imagination. I wanted to bring the same spirit of colorful serendipity to my photos.” – Alec Soth

Bottega Veneta Summer 24 @ publicity

MONDO MODA is a Lifestyle Portal created in November 2007 by Journalist, Style Editor and Costume Producer Jorge Marcelo Oliveira. The objective is to inform, entertain and question about art, culture, architecture, beauty, decoration, gadgets, games, gastronomy, fashion, the LGBTQIAP+ universe, tourism, among others.

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