Bald people in Brazil, unite — the fast food chain Burger King announced last Monday (25) that it will honor people with baldness in its new marketing campaign. The action will distribute free Whopper sandwiches in stores throughout Brazil.
But the action is not for every bald person. Burger King created a unique name to celebrate a specific type of baldness: the “Bald Drive-Thru” — with entry on one side, passage through the back and exit on the other side.
To get the sandwich, customers must access the restaurant via the drive-thru service. in participating stores. And be careful: you will need to “prove” your baldness to the attendant.
Anyone who is not a “Bald Drive-Thru” can also participate in the campaign, but will need to ask the barber for a specific cut to guarantee the Whopper.
The campaign is valid between March 27th and 31st. The free sandwich will be limited to one unit per CPF.
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