The strong performances in the Champions League are also paying off financially for Borussia Dortmund. BVB is already exceeding the windfall from the previous season.
How far can BVB go in this Champions League season? Julian Brandt, Salih Özcan, Jadon Sancho and Donyell Malen (from left) celebrate against Eindhoven. IMAGO/Moritz Müller
Borussia Dortmund is fighting with all its might to be represented in the Champions League again in the new season. A look at the earnings in this competition explains why.
After reaching the quarter-finals with a 2-0 home win against PSV Eindhoven on Wednesday evening, it is clear that BVB can expect well over 80 million euros this season. And the 100 million euro mark is not a utopia.
How much will be added via the market pool?
Dortmund’s Champions League income for 2023/24 is as follows: the starting bonus was 15.64 million euros; for three wins and two draws in the group stage there was a total of 10.26 million euros; reaching the round of 16 was rewarded with 9.6 million euros, making it to the quarter-finals with 10.6 million euros; and their acceptable UEFA coefficient – based on their European Cup performances in recent years – brought Borussia a further fixed 27.29 million euros.
This results in 73.39 million euros, in addition to the money from the market pool, which results from the value of the respective television market and also depends on how long an association has been represented by how many clubs. Last year, when BVB lost to Chelsea in the round of 16 (1-0/0-2), this pillar brought BVB 13.8 million euros – it will hardly be less in the current season. The exact amount is always only determined after the end of the competition.
Overall, Dortmund ended the previous season with Champions League revenue of 73.54 million euros. Now – also thanks to the market pool – they would reach over 100 million euros with just reaching the semi-finals, which UEFA rewarded with 12.5 million euros. The winner of the premier class receives a further 20 million euros, the losing finalist receives 15.5 million euros. Manchester City had total revenue of 134.94 million euros in 2022/23.
Merely progressing against Eindhoven may have been “completely irrelevant economically” for those responsible at BVB, as club boss Hans-Joachim Watzke had said in advance. But if you look at the entire Champions League season, this definitely doesn’t apply.