Milan, 10 May. (beraking latest news/Labitalia) – “It is a very important moment for us, we are about to launch the new salted almond and coffee references which further strengthen the brand’s identity based on contact with nature, the only one in Italy to offer 100% vegetable biscuits. Grancereale wants to become the reference brand in the health and healthy segment”.
This is what Andrea Capano, marketing manager of Grancereale, says. The new references, Grancereale Caffè, with 100% arabica and dark chocolate from Ecuador and Grancereale Mandorla Salata, with salted almond and dark chocolate from Ecuador, will be present in a new format in a 280 gram bag.
The marketing manager of the historic Barilla Group brand specifies that many Grancereale biscuits were already 100% vegetable. “The only two that made it necessary to change the list of ingredients – specifies Capano – were Grancereale Rice & Cornflakes, where we replaced the honey with corn syrup and Grancereale al Cioccolato where we changed the milk component from the flavouring. From a recipe point of view it was a minimal change which did not lead to any change in taste and had no impact from an economic point of view”, he analyzes.
What makes Grancereale’s 2024 special, in addition to the launch of the new references, is also its participation in Orticola 2024 as an official partner of the most famous botanical exhibition in Italy: “We chose Orticola because we observed how, due to the instability due to the war , to the pandemic, in recent years people are increasingly looking to nature as a place to seek joy and well-being. In the Orticola location, Grancereale wants to celebrate the joy of being in contact with nature”, contextualizes the marketing manager.
In addition to becoming a reference for the health and wellness segment, Grancereale also aims at communication: “The objective for the future is to invest more and more in communication, also at a social level, to attract an increasingly larger segment of buyers”, concludes Capano .