:quality(85)/cloudfront-us-east-1.images.arcpublishing.com/infobae/R5MVXUJHJJA3LJNIXQ55LAA3R4.jpg "Gisele Bündchen promoted an assistance campaign for those affected by the devastating storm in Brazil")
Supermodel Gisele Bündchen appeals to her massive audience on social media to unite in the face of the tragic floods that have devastated southern Brazil. The deadly floods, caused by days of intense rain, have left at least 57 people dead and thousands displaced, prompting Bündchen to express her pain and concern for her native country.
Using her Instagram platform, where she is followed by 22.6 million people, Bündchen shared information on how to help those affected by the disaster, including donating mattresses, pillows, clothing, and pet food. She called on her followers to come together and support the communities that have been affected, emphasizing that no act of kindness is too small.
In addition to her call for solidarity, Bündchen has a long history of involvement in charitable and environmental causes. She recently donated $1 million to Lotus House, a homeless shelter for women in Florida, and founded the Luz Foundation to provide grants and support to young women. She also created the Alianza Luz Fund to help vulnerable families in Brazil during the pandemic, raising over one and a half million dollars to date.
Bündchen’s philanthropic efforts extend beyond immediate relief for flood victims. Last year, her inaugural Gala for the Luz Alliance Fund raised nearly a million dollars, supporting organizations focused on the preservation and regeneration of Brazil’s biomes.
Through her activism and generosity, Gisele Bündchen continues to make a significant impact in Brazil and beyond, inspiring her followers to join her in making a difference in the face of tragedy.