Grupo Petrópolis participates in APAS Show 2024
May 13, 2024
By Alana Santos
Grupo Petrópolis, the biggest brewery with 100% nationwide capital, shall be current on the subsequent version of APAS SHOW, acknowledged as the biggest meals and beverage occasion within the Americas and the biggest grocery store honest on the planet.
The firm, producer of labels similar to Itaipava, Petra, Black Princess, Cacildis and TNT, amongst others, could have one of many largest stands on the honest – with greater than 420 m² –, the place it can current its merchandise, together with the newest additions to its portfolio that, in whole, it has 14 extra manufacturers.
Between the thirteenth and sixteenth of May, guests to the occasion, which takes place at Expo Center Norte, in São Paulo, will have the ability to try the newest additions to the beer and ice line Cabaret and style the Group’s launches, similar to the brand new smooth drink TikTook. Those current may also have the ability to take part in dynamics that can spotlight the variations of every of their manufacturers and join them with the general public, such because the activation of TNT Energy Drink, which is able to permit them to check their vitality in a dance competitors, within the Pump It Up type. .
Through digital actuality, it can even be doable to go to the Group’s manufacturing facility in Uberaba (MG) – thought of some of the trendy in Latin America – together with the hop plantation within the metropolis of Minas Gerais. Also utilizing expertise, guests to the stand will have the ability to see a digital gondola, which is able to include the primary details about the corporate’s merchandise.
“We need to convey the universe of our factories to the occasion, with a purpose to spotlight the standard of our merchandise and reinforce our dedication to innovation, aiming to construct a sustainable future for the sector and society as an entire”, reveals Denis Hesz, Director of Self-Service on the Petrópolis Group.
The Group’s stand, which has been acknowledged a number of occasions as among the best at APAS, may also function an unique lounge with bar, the place company shall be served the beer Itaipava, Petra e Black Princessin addition to a mezzanine with six assembly rooms for conferences with prospects and suppliers.
Among the merchandise being offered on the APAS Show by the Group is the return of Itaipava Premiumrelaunched with the unique recipe created in 2007, in celebration of the thirtieth anniversary of the Itaipava model, celebrated in 2024. Another new function is the launch of the smooth drink model TikTook. Developed in partnership with the corporate Por Natureza to satisfy the demand of era Z shoppers, who’re in search of totally different and strange manufacturers and merchandise, the brand new smooth drink is obtainable in pink fruit, yellow fruit and cola flavors.
More than presenting new merchandise from its portfolio, the APAS Show is a chance for corporations linked to the meals and beverage sector to strengthen relationships with shoppers, providing varied enterprise alternatives. “We are rising in self-service in all areas of Brazil. Today, we’ve got merchandise that talk with totally different audiences, for various classes within the beverage phase and the grocery store retail sector is a type of that greatest illustrates the expansion of our capillarity within the nation. Proof of that is the consolidation of Itaipava as essentially the most consumed beer in Brazilian houses and Petra to be the beer model with the very best progress within the channel”, says Denis Hesz. According to Nielsen, beer Itaipava is current in 12.7% of Brazilian houses, with a quantity of gross sales of seven million cans per day.
To enhance this essential relationship with retailers, the corporate will convey to the occasion the Good Partner app, a platform that permits prospects from throughout Brazil to purchase Grupo Petrópolis merchandise rapidly and simply, straight from the brewery. Currently, there are round 480 thousand prospects registered on the platform all through Brazil.
Images: disclosure.