Zappalot by yallo, one of the most popular programs in the digital content landscape, is preparing to expand its offering with an intriguing new format: “Best of Influencer”. This new format, announced by Zappalot by yallo, promises to offer a fun and light-hearted look into the world of video content created by social media influencers.
Launched on May 2, 2024, “Best of Influencer” aims to be an exciting addition to the already famous mix of satirical videos on the world of television, which Zappalot by yallo has been successfully broadcasting for about a year.
The new format, designed to capture the attention of an increasingly young and social media-oriented audience, promises to provide a unique and entertaining look at the funniest, most embarrassing and intriguing moments of the influencer landscape.
Among the topics covered in “Best of Influencer” we find Life Coaching, the world of beauty and specific Swiss content. With a keen eye on emerging trends and the most interesting characters in the influencer scene, the program offers an engaging and entertaining viewing experience.
During its first year on air, Zappalot by yallo reached an impressive audience, totaling over 20 million views across multiple platforms. The arrival of “Best of Influencer” is therefore a further step in consolidating the position of Zappalot by yallo as a point of reference for a young and trend-conscious audience.
Stefan FuchsChief Consumer Officer – Flanker Brands, of Sunrise, comments on the importance of this new format: “After more than 20 million views in the first year, Zappalot by yallo can be considered a real success. With “Best of Influencer”, we want to broaden our focus and engage younger generations even more with relevant and entertaining content.”
Since April 2023, Zappalot by yallo has captivated audiences with its unique approach to presenting the most hilarious and surprising moments on television. Now, with “Best of Influencer,” the focus shifts to the dynamic and ever-changing world of social media influencers.
“Best of Influencer” videos will be available weekly on Zappalot’s social media channels, including TikTok, Instagram and Youtube, as well as on yallo TV, oneplus and Blick.ch. This new format joins Zappalot’s other regular events, including “Best of TV-Weekend”, “Best of Guilty Pleasure” and “Best of Swiss TV-Week”.
With “Best of Influencer”, Zappalot by yallo confirms itself as one of the most innovative and entertaining proposals in the digital content panorama, offering the public a breath of freshness and originality in the increasingly crowded world of social media and digital television.