Exceptional debut during the second evening of Sanremo for the 15″ TV commercial. iliad has chosen the setting of the most anticipated music event of the year to tell its story to the public, playing on the irony of a common cliché associated with blind dates.
How many times does a blind date turn out to be a disappointment because the initial promises are not kept?
iliad ironizes this cliché and transforms this experience into a powerful narrative vehicle, to show how the operator is able to keep the promise of simplify users’ livesguaranteeing access to a world characterized by trust and clarity.
The blind date with iliad will be a success: the girl, with great amazement, actually meets the boy she had seen in the photos on the internet. In a world where promises often vanish, iliad presents itself as the exception.
The iliad commercial for Sanremo 2024
Countryside signed Media.Monks Milanwhich started with the TV commercial, will be live until the end of March and will also be broadcast on the web, radio, press, OOH and on the brand’s social channels.
Because of this iliad presents everyone with two FLASH offers which are the most generous ever and they renew the promise to users of being able to count on an offer without hidden costs, without constraints and at a price guaranteed FOREVER.