Jakarta – Netflix boss Greg Peters explained the reasons for not launching a special application for Apple’s Vision Pro reality headset which will be marketed starting next week.
In an interview with Stratechery said, the headset’s user base is not yet strong enough to warrant the resources needed for application development.
“We have to be careful in making sure that we don’t invest in places that don’t actually make a profit, and I think we’ll see what happens with Vision Pro,” said Peters, quoted on the page gizmochina, Monday, January 29, 2024.
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“Of course we’re always in discussions with Apple to try and figure that out, but right now, the device is so small that it’s not really relevant to most of our members,” he added.
However, this does not mean that Netflix will refuse to release the Apple Vision Pro permanently. He also opens up opportunities for future applications while seeing how the VR market develops.
It is known that Netflix is not the first company to skip launching a native application for Apple headsets. Previously, YouTube and Spotify chose not to create dedicated applications, although both can be accessed using a web browser to enjoy them.
Apple Vision Pro itself has started opening pre-orders since last week, and reportedly the device has sold between 160,000 and 180,000 units.
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Meanwhile, some tech industry analysts speculate that the real reason Netflix is reluctant to launch a dedicated app for Apple’s Vision Pro reality headset is related to the cost of the iOS & iPadOS platforms.
Because the cost of the iOS & iPadOS platform requires a subscription cut of 30 percent for the first year and then 15 percent after that. Spotify, which also does not support Vision Pro, is also involved in the same debate.