“Too much! Premium roll cake” (Standard product on the left, increased amount on the right)
Lawson will be selling a total of 19 items, including rice balls, cooked noodles, bakery products, and desserts, with the same price and approximately 47% more weight, at Lawson stores nationwide (approximately 14,000 stores) for three weeks starting February 6th. This will be carried out as the “Too Much Challenge”.
Additionally, for each product sold during this period, 1 yen will be donated to local governments in the affected areas (Ishikawa Prefecture, Niigata Prefecture, and Toyama Prefecture) as relief funds for the Noto Peninsula Earthquake.
This is a follow-up to the “More Too Much! Challenge” held in February 2023. In 2023, a total of 12 products were released at the same price with an increase in weight of approximately 47%, and sales in categories including the targeted products were approximately 115% compared to the previous year.
The products of “Morisugi Challenge” are “Morisugi! Premium Roll Cake” (205 yen), “Shinjuku Nakamuraya Supervised Cutlet Curry (Medium Spicy) (1 extra cutlet)” (646 yen), “Morisugi! Ham Cutlet Sandwich” 19 items including (354 yen).
Released on February 5th
“Too much! Premium roll cake” (205 yen)
Compared to the standard product “Premium Roll Cake”, the total weight has been increased by approximately 47%. Enjoy melt-in-your-mouth cream made with 100% Hokkaido cream.
Released on February 6th
“Too much! Kinshari rice ball with yuzu and pepper aroma of grilled scallops and cut kelp” (297 yen)
The weight of the scallops has been increased by approximately 47% compared to the “Kinshari Onigiri, Yuzu Pepper Scented Grilled Scallops and Cut Kelp, Made with Hokkaido Scallops,” which was released in December 2023.
“Too much! Egg sandwich” (289 yen)
Compared to the standard product “Egg Sandwich”, the amount of egg salad used has been increased by approximately 47%.
“Too much! Fluffy Coppe Apple & Custard Fuji Apple from Aomori Prefecture” (160 yen)
Approximately 47% more total weight than the standard product “Fuwamochi Coppe Apple & Custard Fuji Apple from Aomori Prefecture”.
“Dekaraage-kun 4 types MIX flavor” (238 yen)
Approximately 47% more total weight compared to the standard product “Karaage-kun”. With one piece, you can enjoy four of Karaage-kun’s standard flavors: “Regular,” “Red,” “Hokkaido Cheese,” and “Refreshing Lemon Flavor.”
“Too much! Mega hot cafe latte” (260 yen)
Compared to the standard product “Café Latte (L)”, we offer a mega-sized café latte with approximately 47% more volume at the price of “Café Latte (L)”.
“Uchi Cafe Tapioca Milk Tea Extra Tapioca 240g” (238 yen)
Compared to the standard product “Uchi Cafe Tapioca Milk Tea 240g”, the amount of tapioca used has been increased by approximately 47%.
“Atarime 59g (47% increase)” (388 yen)
Approximately 47% more total weight compared to the standard product “Atarume 40g”.
“Jackie Calpas 106g (47% increase)” (388 yen)
Approximately 47% more total weight compared to the standard product “Jackie Calpas 72g”.
“Scented peanut chocolate 99g (47% increase)” (130 yen)
Approximately 47% more total weight than the standard product “Scented Peanut Chocolate 67g”.
Released on February 12th
“Too much! Basti – Basque style cheesecake -” (265 yen)
Approximately 47% more total weight than the standard product “Basti – Basque-style cheesecake”.
Released on February 13th
“Too much! Japanese style sea chicken mayonnaise rice ball” (135 yen)
Approximately 47% more total weight than the standard product “Japanese Sea Chicken Mayonnaise Rice Ball.”
“Too much! Juicy ham sandwich” (333 yen)
Compared to the standard product “Juicy Ham Sandwich”, the amount of ham used has been increased by approximately 47%.
“Too much! Yakisoba bread” (171 yen)
Approximately 47% more total weight than the standard product “Aromatic Yakisoba Bread”.
“Shinjuku Nakamuraya Supervised Cutlet Curry (Medium Spicy) (1 extra cutlet)” (646 yen)
Compared to the standard product “Shinjuku Nakamuraya Supervised Cutlet Curry (Medium Spicy)”, we use twice as much loin pork cutlet and about 47% more pork cutlet. It will be sold at approximately 9,200 stores that have introduced the in-store cooking service Machikado Kitchen.
Released on February 19th
“Too much! Dense custard choux” (173 yen)
Approximately 47% more total weight than the standard product “Dense Custard Shoe”.
Released on February 20th
“Too much! Char siu mayonnaise rice ball” (160 yen)
Approximately 47% more total weight than the standard product “Charshu mayonnaise rice ball”.
“Too much! Ham cutlet sandwich” (354 yen)
Compared to the standard product “Ham Cutlet Sandwich”, the amount of ham cutlet used has been increased by approximately 47%.
“Too much! Arabiki pork flank roll” (181 yen)
Approximately 47% more total weight than the standard product “Arabiki Pork Flank Roll.” In Okinawa, “Morisugi! Arabiki Sausage” will be released.