Sunrise continues its fruitful collaboration with Marco Odermatt, presenting itself as a future premium partner.
The long-term collaboration will last for the next five years.
Marco Odermatt participated in the advertising launch of Sunrise Smart WiFi Pod, with its «Marco On Tour» social media campaign that began last autumn.
Marco Odermattwinner of two World Cups, and Sunrisemain partner of Swiss-Ski, agreed on a long-term collaboration on October 26th, in which Sunrise presents itself as partner premium di Marco Odermatt.
Already last season, as part of the «Marco On Tour» video series, the athlete participated in the Sunrise advertising campaign and allowed his fans to attend a day of competition. The current collaboration will be further strengthened in the coming years.
Photos courtesy of the Sunrise press office
Marco Odermatt he claims: «For us athletes, being able to count on a strong partner from the Federation constitutes a solid foundation for long-term success. The collaboration with Sunrise continues to prove fruitful, as evidenced by the sporting results of last season. I am therefore pleased that Sunrise is supporting me as a premium partner and I look forward to working closely with the team.»
Per André Krause, CEO of Sunrise, strengthening the collaboration with Marco Odermatt represents an important advantage in several respects: «Marco Odermatt is currently the best skier in the world and continues to collect successes: the Olympic gold in the giant slalom, the victory in the World Cup, the world champion title in the downhill and giant slalom. With his ambitions and his successes, Marco fully embodies the spirit of Sunrise’s motto «Dream Big. Do Big.” For this reason, we are certain that strengthening our collaboration represents a great advantage for both us and Marco.”
Marco is the star of the current Sunrise advertising campaign and promotes the Smart WiFi Pod for a high-speed Internet connection throughout the house or apartment. Furthermore, also during this season, Sunrise offers ski fans a glimpse into Marco’s life, such as the first episode of «Marco On Tour», which will be made available on social media shortly before the start of the season in Sölden.
The official partner of the national ski team par excellence
Since 1 May 2022, Sunrise has been the main partner of Swiss-Ski. The company’s long-term and very ambitious commitment aims to sustainably continue snow sports activities (from World Cup events in Switzerland, to youth and popular sports through to support in the various regions).