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Is there a new Moonswatch hype coming? Nick Hayek relies on help from space – and counters shareholder criticism
The largest Swiss watch manufacturer was able to increase sales and profits last year. But the CEO, who is paid royally, doesn’t satisfy everyone.
Swatch’s Nick Hayek speaks at the annual media conference in Biel, his cigar at the ready as usual.
Bild: Keystone
So now Snoopy. The black and white cartoon beagle is intended to repeat the feat for Swatch that the watch company achieved with the first Moonswatch two years ago. At that time, Swatch launched an affordable model of the Moonwatch from the luxury sister brand Omega, which was present at the moon landing in 1969, for 275 francs, while the original costs more than 6,000 francs. The result: customers all over the world lined up in front of Swatch stores. A marketing coup.