The One Piece anime turns 25
Monkey D. Luffy’s birthday celebrations promise to be epic.
The famous straw hat pirate from One Piece is preparing to celebrate his birthday in 5 European countries.
Toei Animation is pleased to announce that Monkey D. Luffy is preparing to make his entry into Europe to celebrate his birthday in style and with all his many fans.
Appointment for the big day on Sunday 5th May!
On this occasion, huge One Piece inflatables will simultaneously occupy the following major cities in Europe:
– Milan, Italy – Piazza Gae Aulenti
– Berlin, Germany – Alexa Mall
– Londra, Inghilterra – Outernet, Now Trending
– Madrid, Spain – Prince Pio
– Paris, France – Hotel de la Marine
In addition to the gigantic inflatables, waiting for fans and onlookers on site there will be many exclusive surprises to discover in each city, such as a pop-up store in Milan, an immersive video experience in London, a highly symbolic location in Paris and many gems to find in Berlin and Madrid. Fans will be able to take their best selfie on May 5th and send it to www.luffybirthday2024.com or share it using the hashtag #LuffyBirthday2024 on Instagram! Their photo will be published on the site together with that of many other One Piece fans across Europe. Even those who cannot be present will be able to follow the celebrations simultaneously in the different countries above www.luffybirthday2024.com.
As anticipated, in Italy the celebrations will take place in Milan in Piazza Gae Aulenti, where a gigantic inflatable. In addition to this, fans will be able to enjoy a unique experience in the Milanese capital at the original and exclusive pop-up shop inspired by the philosophy of the Mugiwara Stores in Japan with a theming created specifically for Italy. The pop-up shop will be located in the nearby fashionable Corso Como and will be open from 5 to 19 May, in a space of over 300 m2 divided into thematic areas for a journey of engaging experiences. For the first time in Italy, a best selection of products licensed in Europe and a large and exclusive selection of products brought by Toei Animation in Limited Edition will be available for purchase for all fans of the saga. Inside the pop-up shop you will be able to find new products and gadgets, stations for fun photo opportunities, the traditional lottery in which numerous gadgets from the One Piece world will be up for grabs every day and much more. Among the partners who will be present at the event also the trusted friends of Banpresto, with a vast selection of products inside the shop and in the Ichibankuji area, Funko, and Lucca Comics & Games once again together with Toei Animation Europe to celebrate One Piece and accompany us to the big final party that will take place in Lucca (30 October – 3 November).
A unique and unmissable opportunity – and unprecedented in Italy – to celebrate the birthday of our favorite pirate together and celebrate a great milestone for One Piece!
One Piece has become a global phenomenon over the years and boasts a series of prestigious records and mind-boggling numbers which demonstrate how over the years it has become a true universe governed by the unshakable passion of many fans all over the world.
Right away some goals achieved by the saga:
One Piece is the #1 best-selling manga series in the world Over 510 million copies of manga sold worldwide 108 volumes published since 1997 One Piece holds the Guinness World Record for the most copies published for a single book series written by a single author The anime celebrates its 25th anniversary this year 1100 episodes have been published at a rate of one per week since 1999 The series was awarded “Best Current Series” at the 2023 Crunchyroll Anime Awards Numerous collaborations with brands from all over the world: Burger King, Puma, Monnaie de Paris, Havaianas, Célio, Vans, Seiko, Lush…
About Toei Animation
Headquartered in Tokyo with branches in Los Angeles, Hong Kong and Paris, Toei Animation is a leading animation studio. The company’s missions include the development and production of animated series, as well as their airing on various platforms and organizing their global marketing. Toei Animation Europe, founded in Paris in 2004, manages the commercial exploitation and distribution of the series produced by Toei Animation in Europe, the Middle East and Africa. Among the most famous series: Dragon Ball, One Piece, Mazinger Z, Ken the Warrior, Sailor Moon, Captain Harlock, Saint Seiya: Knights of the Zodiac…
About One Piece
The One Piece animated series is the adaptation of the manga of the same name created by Eiichiro Oda in 1997. The One Piece manga has had enormous international success, with over 510 million copies sold worldwide. For over 10 years, the One Piece manga has consistently been among the world‘s best sellers. Produced by Toei Animation since its debut in 1999, the animated series includes more than 1100 episodes broadcast to date.