Oskar Westerlin will create as much buzz on social media around his new brand as possible. Photo: Ellen Høiby
The influencer received huge attention for his viral bowl stunt. Now he is ready with a new launch.
On Friday, influencer Oskar Westerlin launched his very own fitness brand, Coore, together with friend and business partner Jørgen “Jølle” Fjeldberg.
In the room where the launch party will be held on Saturday morning, Westerlin and Fjeldberg are in full swing with the preparations for the company they have worked with for a year.
As early as Friday morning, the first ones started to appear. Photo: Ellen Høiby
– What are the expectations for tomorrow?
– I hope that many will take the trip. The more, the better, says Westerlin, while Fjelberg adds optimistically: – Several thousand will show up.
While they’re not sure if everyone comes just for the fitness products, Westerlin is happy to be a draw.
– The first hundred will receive goodie bags and have the chance to win great prizes. We will create as much attention to the new brand as possible, says Westerlin when KOM24 meets him on Friday.
They will also draw ten customers, and as long as it is practically possible, the winnings will be delivered personally by Westerlin himself.
Overnight outside
The news was released on TikTok and Instagram on Friday morning, and already that afternoon people turned up hoping for prizes or selfies with Westerlin.
With the blanket in the bag, Mads Hovelsrød is ready to camp outside until tomorrow morning. Photo: Ellen Høiby
– The first man has appeared. It remains to be seen if he can last out here for 24 hours. But I think he is well motivated for a southern trip to Greece with the lady, says Westerlin.
Mads Hovelsrød is first in the queue, and although he is not particularly interested in the new training products of Westerlin, the temptation of a southern tour was too tempting to resist.
– I was in the bathroom when I saw the TikTok video, and had my sister drive me here. I have been standing here since 12 o’clock, and plan to stay until the same time tomorrow. I’m going to take my girlfriend on holiday with me, he says.