The PAN party in Guanajuato has recently come under fire for blatantly copying a famous Nike commercial in a desperate attempt to gain attention before Mexico’s upcoming federal elections on June 2nd. The commercial, which features legendary footballer Jorge Campos, is a clear replica of Nike’s “Good vs. Evil” ad from 1996.
In a time where political propaganda is rampant, parties like the Green Party are utilizing influencers to spread their message, often resorting to cheap tactics such as plagiarizing commercials and changing famous song lyrics to fit their narrative. The PAN’s decision to replicate the iconic Nike ad reflects the lack of originality in political advertising.
As the inter-campaign period comes to an end and the official campaigning period begins on March 1st, Mexican citizens can expect to be bombarded with political ads on media and social networks. While these ads are meant to inform the public about parties and their proposals, they often become meme-worthy for all the wrong reasons.
It is clear that political propaganda has become a pervasive part of Mexican society, with ads becoming a constant presence in people’s lives leading up to the elections. As citizens brace themselves for the onslaught of political spots, the true impact of these ads remains to be seen.