The entertainers Joko and Klaas took over the ProSieben program once for 24 hours – as expected, this primarily appealed to the younger audience at the start. In the target group of 14 to 49 year olds, which is important for advertising marketing, a very good 10.1 percent (260,000 people) tuned in from midnight on Sunday night.
In the overall audience, the ratings success was much more manageable at 5.4 percent (490,000 viewers). There were initially no figures available for the entire night. The campaign should run until midnight on Monday.
Joko and Klaas: One-off prize in the anniversary season
Joko Winterscheidt (45) and Klaas Heufer-Umlauf (40) got the entire program day this week on the show “Joko and Klaas against ProSieben”. If the two win there, they can usually do whatever they want for 15 minutes live on prime time television the day after.