Reebok Data
Reebok was founded in 1958 in England by Joseph William Foster. The name “Reebok” comes from the African word “rhebok,” which is a type of antelope.
This company is known for manufacturing a wide range of sports products, including sports shoes, clothing and accessories. The brand has a significant presence in categories such as running, fitness, cross training and sports in general.
In 2005, Adidas-Salomon AG acquired Reebok International Ltd. for approximately $3.8 billion. As a result of this acquisition, Reebok became part of the Adidas Group.
Reebok has established partnerships with athletes and celebrities over the years. He has collaborated with prominent figures in the world of sports and entertainment to launch product lines and special editions of sneakers.
The company has shown particular interest in the fitness and physical training category, developing products and programs that go beyond the traditional sports arena.
Reebok has been a key partner in popularizing the CrossFit movement, and has developed footwear and clothing specific to this training modality.
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