Bárbara Sacchitiello
February 5, 2024 – 18h42
Updated at 6:49 p.m.
The horror of every professional who works with social media happened to a Stone employee: this weekend, the young woman published videos and images enjoying a Carnival block. However, instead of her personal profile, she ended up posting on Stone’s official Instagram profile.
Although the images were removed, prints of the payments company’s profile, with scenes of the employee’s fun, ended up going viral on social media and left Stone among the most talked about topics of the day this Monday, the 5th.
And the girl who works at Stone and made a mistake on Instagram when posting pic.twitter.com/1GUm8qp3HV
— Lheo (@bomdialeo) February 5, 2024
Many people speculated about what happened to the girl after the mistake. Would the employee be fired for making personal posts on the company profile?
From what Stone said on social media, however, it seems that the mistake was taken as a joke. In a post made on the afternoon of this Monday, 5th, on revelry. Look:
Working with us is easy. Some of the requirements:
✅ live the daily lives of our customers;
✅ enjoy partying;
✅ put it to work on the weekends.— Stone #BBB24 (@SejaStone) February 5, 2024
Other brands joke about Stone’s social media faux pas
In that same post – and in others – some brands joined the conversation to play with the error of social media. The McDonald’s profile, for example, asked Stone for guarantees that the girl’s job will be maintained. The same request was reinforced by Serasa’s official profile. Look:
Stone promises me he will keep the diva? admin thanks
— Méqui no BBB 24 (@McDonalds_BR) February 5, 2024
traffic
promise that the queen will continue to spin with you pic.twitter.com/34dmF5TREg
— Serasa (@tonaserasa) February 5, 2024
Duolingo has offered to guarantee the girl a new job if she is fired. And he was praised by Burger King in the initiative:
if they resign I will hire
— Duolingo Brasil (@DuolingoBrasil) February 5, 2024
you always do everything!!! I’m going to send a treat to Kinga, she deserves it
— Burger King BR (@BurgerKingBR) February 5, 2024
Lu do Magalu and other brands also praised the young woman’s performance on the block:
There’s POV, there’s a selfie video, there’s singing and there’s games with the crowd. Coverage 10/10.
— Lu do Magalu (@magalu) February 5, 2024
my dear friend still wearing a watermelon accessory paying homage to the take care of yourself fair line, I loved the diva ✨
— Official Real Boti (@oPharmacist) February 5, 2024
My God, the diva was big without fear hahaha
— OLX (@OLX_Brasil) February 5, 2024
And Globoplay played with “Bota pra Girar”, since the Stone is one of the main sponsors of BBB 24:
I thought the day to spin was only on Elimination Tuesday…
— globoplay (@globoplay) February 5, 2024
And what did Stone think of the social media mistake?
In contact with the Meio & Mensagem report, Stone says she understands that people can make mistakes and assured that the employee remains on the team.
“We understand that an employee used social media inappropriately, but we emphasize that we are all susceptible to errors, and she remains on Team Stone. On the networks, we are interacting as a brand, in a light and good-humored way,” said the brand.
And, in this good-humored atmosphere, in another post, earlier in the evening, Stone reassured everyone about the employee’s fate. In a new video, she clarifies that she continues to “get going” at Stone:
URGENT: I took advantage of the fact that I’m still logged into the account and came to bring updates!!! pic.twitter.com/m3T6nYVc2m
— Stone #BBB24 (@SejaStone) February 5, 2024