He has also appeared in photo shoots for prestigious magazines including GQ, W Korea, Marie Claire, Elle, Arena, #Legend and 1st Look.
In February 2020, the Kill Boksoon actor was also announced as a new model for Korean casual clothing brands Ad Hoc and N Dozen.
In addition, she was also selected as a model for German skin care brand La Mer in February 2023. In November 2023, she became the ambassador of Korean food brand Yopokki from Yungpoong.
He has also promoted Italian luxury clothing brand Prada on many occasions. She attended Prada Mode Seoul Fashion Week in September 2023, and appeared at Milan Fashion Week Prada as a Prada ambassador in January 2024.
With more than 6.5 million followers on Instagram, in February 2024, this South Korean actor reportedly earned around USD 10,000-USD 100,000 or around IDR 156.56 million-IDR 1.56 billion per post on the social media platform.