“The Super Bowl is already a major event in American pop culture, attracting both the large crowd of NFL fans and people who are more interested in the advertising than the game itself,” said Scott, a marketing professor at Villanova University. My name is Charles R. Taylor.
This is why Swift is often at the receiving end of conspiracy theorists and artificial intelligence (AI)-powered deepfakes. A celebrity is someone who attracts all kinds of attention. Swift’s brand, which has evolved simultaneously across both mainstream and social media, is different from that of her celebrity predecessors.Swift isAlthough it ruled Tumblr 10 years ago, now dominating TikTok and Instagram. Because of her international fame, anyone looking to get attention, including deepfakes and podcast commentators, will try to capitalize on her name and image. This is because the benefits are greater than jumping on someone else’s bandwagon.
Speaking of mileage, there’s another piece of Swift news related to that.『Washington Post』Swift’s lawyers are trying to stop the Florida college student from posting the number of her jet-setting trips on social media, according to the magazine.
What will be in the news this time?
Swift isn’t the only celebrity to draw attention to sporting events. Spotting a celebrity in the stands at the US Open has become an event in itself. Same goes for looking for Spike Lee or Jack Nicholson at a Knicks or Lakers game. However, these celebrity appearances will not be interpreted as a “deep state psychological operation” to get President Biden re-elected, as was the case with Swift.
On the day of the Super Bowl, many people will be watching the game and the reactions on social media. Pop culture’s “uncanny valley” becomes a reality. Presumably, Swift will watch the football game in red and appear on the field with Kelce after the game if the Chiefs win.
Distracted by Usher’s halftime show and a 30-second, $7 million Super Bowl ad, people are wondering if Swift is a Biden re-election “agent” and what about Swift will make the news again. I’ll watch over you.
（WIRED US/Translation by Mamiko Nakano）
*Click here for related news articles from WIRED.
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