We have already anticipated the new Very Mobile commercial with an exceptional testimonial: let’s discover together the behind the scenes and the offers relaunched by the virtual manager
Very Mobilethe semi-virtual operator of the CK Hutchison Holdings Ltd group, returns to TV with a new multi-subject campaign and a surprising and unusual testimonial: a friendly, very cool turtle which, unlike the usual turtles, runs, dances, winks and it is recognizable by its green shell and alert expression.
A character created ad hoc to tell in an original and unpredictable way all the advantages of Very Mobile, starting from new promotion with 250 GB, unlimited minutes and SMS for €7.99 per month. And since the Very turtle is very fast, communication will also include the possibility of activating the SIM in just three minutes.
Under the notes of “Very Cool”, now a trademark of the brand’s communication, the tartaruga Very will represent in ever-changing ways the character of those who choose Very: a quick person, capable of taking advantage of the advantages that the telephone company can offer.
Observing the exploits of the new testimonial, somewhere between admired and amazed, there will always be a turtle like the others, who has not yet entered the Very Mobile world.
«Very Mobile is digital in its DNA and has always looked to the future, committing itself to offering an unparalleled experience to its customers every day. And the new campaign with the Very turtle perfectly embodies our goal of being a simple, immediate and fun brand but also dynamic and avant-garde. We are excited to bring forward this innovative and engaging narrative to demonstrate that “being Very” is the smart choice for everyone who wants to make the most of their smartphone», he comments Mario PassettiHead of Brand Strategy, Marketing Offer WINDTRE & Very Mobile.
Very spot with the tartaruga
The first subject, entitled “Performer”, has been on air since February 21st on the main national broadcasters and on digital and social channels.
The commercial, signed by the FCB Partners agency, is an entirely Italian production created with XLR8 and 22Dogs.
Credits
Agenzia: FCB Partners
Senior Creative Director: Valerio Le Moli
Head of Creative Team: Massimiliano Sala
Art Direction: Asja Ferronato
CGI Supervisor: Lorenzo D’Elia
Account Coordination: Francesca Ferrari
Post Production: XLR8
Executive Producer: Agostino Pellegrino
Finishing & CGI: XLR8 powered by 22Dogs