The Hives has already announced the first UK tour of this crazy idea of tribute bands to The Hives. It all started last year, when the quintet released a statement encouraging their fans to show up to do their own tribute shows and discover the “rewards”: “THE HIVES FRANCHISE NEEDS YOU,” they began. “There has come a point where The Hives We cannot cover all the demand for live concerts. Here you come in. Help us achieve a world where The Hives can play in every city every night. Let’s do business together and rock’n’roll. Sign up now and show your interest. There are many rewards waiting for you.”
The band has already shared the first “Franch-Hives” concerts (as they call them, referring to the franchise they have created with their tributes). “We are delighted to share our first concerts” they explain in a post on their official Facebook page. “You, the public, will attend tribute concerts in Manchester, Nottingham and Brighton, in what will be the start of a globally successful business model.” The band has clarified that they will not appear at these concerts, only at the shows they had already agreed upon and with the tickets sold out. The “Franch-Hives” shows start at Saltbox in Nottingham on March 29.
We will see if in the end the thing is serious or if it is a big joke that the Swedes have made. In any case, if anyone goes to any of the concerts, it would be appreciated if you told us about it.