The recognition goes to the advert ‘The strength of connections to overcome stereotypes’ launched last July starring the Italian women’s national team
TIM wins the ‘Best Brand Campaign’ as part of the first edition of the national Media Key Venice Awarddedicated to advertising communication.
The recognition was awarded for the advert ‘The Strength of Connections to overcome stereotypes’, launched last July on the eve of the Football World Cup in Australia and New Zealand and which featured the players of the women’s national team of which TIM is a top partner.
At the center of the story, a little girl who is a fan of the women’s national team who, driven by passion, aspires to realize her dream of becoming a professional footballer by going beyond the limits and prejudices that can still be a difficult obstacle to overcome even in the world of sport.
Because for the development of a more equitable and inclusive society we need the valorization of all resources and the courage to change the rules.
The award was awarded yesterday with the motivation “TIM’s ability to intercept the meaning of our times and the feeling of a community that strongly demands gender equality and the overcoming of stereotypes. And for the ability, at the same time, to further strengthen the positioning of the brand, with a message with a strong emotional impact built thanks to the union of words, images and music”.
The award-winning commercial is part of ‘Equality Can’t Wait’ TIM’s commitment and projects to raise awareness, create awareness, provide tools and accelerate change on the issue of the gender gap. Concrete initiatives that look both at TIM people and externally such as Women Plus and the TIM stores that become Purple Points, but also activities towards the company such as this commercial, the on air communication campaign last December and the latest commercial by Giuseppe Tornatore. Because, as the manifesto of ‘La Parità Cannot Wait’ underlines, “Italy that wants to grow needs the talent, passion, courage and commitment of everyone” and it is therefore necessary to “connect to overcome stereotypes, offer opportunities to women and combat gender violence”.