“We are now 12. But in a couple of years we expect to reach 50”. Ambitious estimates but not at all far-fetched those of Elena Moglia, CEO of MyLime. Even more credible after the latest contract just signed by the start up with Colnago, one of the icons of the made in Italy cycle. Which will become the first bicycle manufacturer to adopt blockchain technology through the use of the digital passport.
By collaborating with the platform based on MyLime blockchain technology, Colnago will in fact provide customers with full traceability of the bicycle, proof of validity and ownership of the object in order to combat theft and counterfeiting.
Loading…
We will start in 2022 with the new frames with a great start. Slovenian Tadej Pogačar, winner of the Tour de France of the last two editions, will present the technology on the bike he designed with a special ‘Ice & Fire’ livery at the 2021 Road World Championship. time of the launch of the new website and the Colnago app, next year.
Technological partner is MyLime, a hi-tech company founded in 2018, which uses blockchain technology to create innovative services. Starting from the RFID tags created ad hoc for each customer, tools that read through the platform built by the company allow you to know in real time the history of the object in which they are inserted.
«Applications that are already on the market – explains CEO Elena Moglia – with important customers, such as Saint Gobain for example. Our goal is to provide tools that can make objects retain their value over time, giving certainty about their origin, age and use: we believe that there are so many possible applications “.