The #tiraccontolitalia campaign has just started, the campaign on TikTok that aims to enhance the many local realities and cultures of our country, from traditions to new trends, including dialects, fashion, music, cuisine, places and regional anecdotes. A five-month journey that, week by week, will touch all regions. At the center, the creativity of the creators and the variety of their contents told with a new communicative language made up of short videos, from 15 to 60 seconds: everyone will be able to tell and discover the beauties of the Italian regions through the hashtag #tiraccontolitalia to which they will be added in the next 20 weeks hashtags dedicated to individual regions.
The first in chronological order will be Campania with #TikTokCampania. “With #tiraccontolitalia we want to celebrate Italy through the stories and short videos of the community, with which in less than three years we have been able to build a strong bond. It is our creators and the contents they create that make TikTok a unique place: creative , inclusive and authentic. It is an opportunity to get closer to individual realities, supporting talents and at the same time enhancing what makes TikTok an increasingly Italian platform, based on shared creativity “, comments Normanno Pisani, Head of Content & Partnerships Italy.
The project will have four ambassadors among the protagonists, who will accompany the story of Italy with stories and curiosities related to their region and beyond. Martina Socrate (@martinasocrate), a young 22-year-old with 1.1 million followers, will create video pills with local stories; Diletta Secco (@dilettasecco), will take users with her to the kitchen to discover the most representative recipes; Giovanni Arena (@gioanniarena_), a 25-year-old creator with a passion for travel, will tell his followers how to travel low cost in the country; Nicolò Balini, better known as Human Safari (@humansafari), will make you discover lesser-known places and stories of the regions. #tiraccontolitalia has its own soundtrack. To inspire video creations, the Ti RaccontoItalia Playlist is available in the app with a selection of the most beautiful hits in the history of Italian music, from O My Sun ad Light blue, gives Wonderful day a Italian Mambo.