Southeast.com, December 11 (by our reporter Wen Jie) On December 11, the 28th China International Advertising Festival opened in Xiamen. As the second year of landing in Xiamen, this year’s advertising festival covered rich content such as awards events, summit forums, media promotion, exhibitions, etc., and attracted the participation of many companies in advertising and related industries.
Ren Xianliang, vice chairman of the Social Construction Committee of the National People’s Congress and chairman of the China Federation of Internet Social Organizations, delivered a speech at the opening ceremony. Features of regionalization, marketing and socialization.
According to statistics, China’s online advertising market will reach 766.6 billion yuan in 2020, an increase of 18.6% year-on-year, and it is expected to increase to 21.6% this year. Chai Baoguo, Director of the Advertising Supervision and Management Department of the State Administration for Market Regulation, shared at the opening ceremony: “According to incomplete statistics, in the first three quarters of this year, the advertising revenue of my country’s leading enterprises and institutions has reached 940.3 billion yuan, an increase over the same period last year. 20.91%, the scale of my country’s advertising market is expected to exceed the 1 trillion mark this year. Digital technology innovation iterations and the vigorous development of the digital economy will drive the advertising industry to fully implement digital transformation and promote the leapfrog development of the advertising industry.”
According to reports, this advertising festival will have different themed exhibition areas, including the world’s outstanding advertising works exhibition, the great country good product innovation joint exhibition, the media and advertising company exhibition exchange meeting, the four new advertising exhibition, and the China Outdoor Media Innovation Experience Pavilion.
The exhibition is open from December 11th to December 13th from 9:00 to 17:30. The exhibition of world outstanding advertising works is located in Hall A1, the Great Power Goods Innovation Exhibition is located in Hall A2, and the Media Resources Exhibition is located in Hall A3-A4. , Advertising Four New Exhibition is located in Hall A5, and China Outdoor Media Innovation Experience Hall is located in Hall A6.
At the same time, this year’s advertising festival brings together industry leaders to share cutting-edge views. The content business conference will invite senior veterans in the advertising circle, sports celebrities, well-known experts, corporate executives, and academic experts as guests to conduct in-depth interactions and views sharing from multiple dimensions such as daily business and business discussions.
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