The key points
- After the crisis accentuated by the pandemic, Corneliani will return to Milan men’s fashion
- The Mantuan company chose Paul Surridge to design the Circle collection
After returning to production thanks to the 10 million euros allocated by Mise and the 7 million put on the plate by Investcorp, Corneliani accelerates the relaunch process by announcing the return to Milano Moda Uomo. In fact, in June, the company will present the new sustainable Corneliani Circle capsule in its showroom in via Durini. To draw it, and here is the second novelty, will be the English designer Paul Surridge.
«This collaboration is part of the broader global relaunch strategy launched by the company in 2022, already strong with positive and encouraging signs of growth that go well beyond our expectations. In this moment of rebirth of the brand, as also highlighted by the return to the official Milano Moda Uomo calendar, Paul’s creative vision will help to further distinguish and enhance Corneliani’s DNA “, commented Giorgio Brandazza, CEO of Corneliani.
With experience in some of the most famous brands in the world – from Roberto Cavalli to Calvin Klein, through Burberry and Z Zegna – Surridge embodies the will of the Mantuan company – which was founded in 1930 and has 1,200 employees – to change course than in the past: the designer has the task of “ferrying” the Lombard company’s know-how, meeting the needs of a young and increasingly conscious public. Not surprisingly, the Corneliani Circle SS 2023 collection will reinterpret the classic archetypes of menswear in a contemporary and innovative key.
«I am honored and enthusiastic to collaborate with such an important and rich Italian brand
history, especially now that the company is exploring new ways to elevate and evolve its distinctive blend of heritage and innovation – commented Paul Surridge -. Corneliani represents the quintessence of Italian craftsmanship and our common goal of designing a new form of elegance is extremely inspiring and stimulating for me ».