“Pokémon Go” has been on the market for 5 years. The game combines AR functions and collection elements to make Pokémon appear in the real world, making players around the world crazy. Nihon Keizai Shimbun mentioned that there are still 3.6 million active players in “Pokémon Go” in Japan, and it brings quite an amazing revenue to the game.
“Pokémon Go” is a game that combines GPS positioning and AR reality functions. It encourages players to go out and encounter more Pokémon and attractions. Although it is not common to see the large crowds of treasure hunters that were just listed on the road now, This does not mean that the game is outdated, it is still a very popular game.
A 40-year-old man from Kanagawa said: “In the beginning I just wanted to collect Pokémon, but then I started to like fighting other Pokémon. I never get tired of the same game.” This man in 2016 Since the game was launched in July 2007, it has been played almost every day, and now more than 200,000 Pokémon have been captured.
According to the third-party data research company Valuers, the number of active players of “Pokémon Go” in Japan is as high as 3.6 million. Generally speaking, most mobile games will lose 70-80% of players within a week, although the number is relatively low. Compared with the 11 million that the game just launched, it is down a lot, but “Pokémon Go” is still the second most popular mobile game in Japan.
Sensor Tower, another third-party data research company, believes that the revenue of “Pokémon Go” was 1.4 billion U.S. dollars during the most recent year, which is more than 300 million U.S. dollars in revenue from the year when the game was first launched. The total annual sales of Capcom.
As a mobile game, the game features of “Pokémon Go” are very good at retaining players, and continue to strengthen the close connection between players and the community, and actively develop cross-industry cooperation (although there are fewer in Taiwan), so that the game can be made With such a high retention and sales performance, Niantic’s gold mining technique is indeed not simple.
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