A new association, which could be called “NordOvest In” along the lines of the existing Langa In, to promote the winemaking excellence of Piedmont, Valle d’Aosta and Liguria. Giorgio Rivetti has the joker in his pocket and throws it there, on the table, next to a glass of his Contratto For England, blanc de noir and rosé, Alta Langa Docg, from Pinot Noir grapes, a sparkling wine symbol of the classic Piedmontese method. For now just an idea, tomorrow who knows. Talking about it is Rivetti himself, patron of the historic cathedrals of the perlage of Canelli, as well as of the Spinetta of Castagnole Lanze (Asti).
Is a Northwest wine system possible?
«Piedmontese whites have always been connected to Ligurian food and beyond. Suffice it to say that our Bossolasco vineyards are located very close to the border with the Savona area. And historically, the link with the Aosta Valley is also strong. But now we need a qualitative leap. The bubbles of Alta Langa have filled a hole in the market, that of classic method sparkling wines, and can drive a system of promotion of the territory. In Piedmont other areas of interesting bubbles are emerging: in the Langa of Asti, in the Saluzzo and in the Novara area ».
What wine offer can arise from the Northwest brand?
“It must respect three parameters: niche products, quality and local roots, just like Alta Langa bubbles, a Valle d’Aosta mountain white wine or a Ligurian Vermentino: labels that speak of the land in which they grow”.
Can such a proposal come from institutions and consortia, or from a network of companies?
«In a consortium of one hundred members, 5-10 have the same philosophy and the same interests. On the other hand, a network of companies, made up of companies that speak the same language, can be more effective ».
Once the partnership has been completed, on which square is it proposed?
«It starts in Italy, then lands on foreign markets, starting from consolidated ones such as the US and Germany to reach China and Japan: the more sophisticated the markets, the more sensitive they are to high quality offers “.