Tourism in Italy has many strengths but also some weaknesses, including the low number of hotels belonging to chains. The chains are important because they guarantee the foreign guest a standard level of services that can be found anywhere in the world there is a hotel of a chain of his knowledge; on the other hand, a hotel that is only itself, no matter how much it has to offer in terms of quality, will inevitably miss out on that part of the clientele that wants to be known and safe.
In 2019 (the last pre-Covid year and on which significant statistics can be made) the Palermo-based Aeroviaggi SpA was the first Italian hotel chain for owned room market share, and the second Italian chain specialized in seaside resorts (Sun & Beach1 Destinations ). In 2021 it was awarded the Booking Traveler Review Awards, and now it renews its identity and announces the launch of the new global brand Mangia’s Sea View Resorts & Clubs.
The new brand bears the surname of the owner family and is a tribute to the founder emeritus Antonio Mangia. The rebranding project represents a crucial step in the repositioning process in the premium segment of the Hospitality Resort segment, undertaken by the Mangia family and marked by numerous restyling and expansion investments made in Sicily and Sardinia, as well as by the recent acquisition, in March 2021, of the Favignana Premium Resort & Villas, located in one of the most exotic destinations in the Mediterranean, which has brought the group to 14 properties.
Mangia’s development plan provides for a more sustainable reception model integrated into the naturalistic context, based on the enhancement of open spaces, private parks, landscapes, secular green areas in which the structures are immersed and obviously the sea, beaches. and water activities. Investments are also planned to enrich and diversify the catering offer thanks to the opening of new Premium Restaurants and training and professional refresher courses dedicated to kitchen and dining staff, organized by the Aeroviaggi Hotel Academy. The group is also involved in the seasonal extension project, thanks to initiatives aimed at fully exploiting the potential of its resorts.
Aeroviaggi S.p.A.
It is the first Italian hotel chain for owned room market share, the second specialized in Sun & Beach destination and is in the top 10 of hospitality brands in Italy by market share (source: Confindustria 2020 annual report on Italian hotel chains), awarded of the Booking Traveler Review Awards 2021. With over 1 million visitors a year, the group caters to national and international customers by offering a wide range of medium-high range offers on the market with 14 exclusive resorts located in prestigious seaside resorts in Sicily and Sardinia.