Edding CEO Per Ledermann and Digital Director Fränzi Kühne. Edding
The pen manufacturer Edding is actually experiencing difficult years: falling stock prices and falling profits.
The bosses want to counter with a new sustainability strategy, as they explain in the Welt interview.
But the path to becoming a model company is more difficult than expected.
Edding is a term for thick felt-tip pens. Per Ledermann, heir apparent and CEO of the listed medium-sized company with annual sales of around 170 million euros, wants more: Edding should stand for innovative business in the future – ecologically and socially.
To do this, he hired a well-known manager from the Berlin internet scene as head of digital: Fränzi Kühne. In 2008 she founded the first German digital agency “Torben, Lucie and the Yellow Danger”. In Ahrensburg it is intended to promote cultural change. Can this work?