Alitalia, last hours to present offers for the brand

ROMA – It has been the icon of the Italian national airline for 52 years, but it may not be worth the 290 million euros that make up the auction base: by today at 2 pm the binding offers for the Alitalia brand, created in 1969 by the Landor e Associati studio. The natural candidate for the award of the brand is the new Ita company, which will take off on October 15, but the executive president Alfredo Altavilla has already declared the requested figure “unrealistic”: “It makes the investment uneconomical, it can’t be worth a brand. which has characterized a company that has lost three and a half billion in operations in 11 years “.