The new business model and licensing strategy for Apple’s CarPlay is set to change the landscape for in-car operating systems. Apple’s in-car system, which is currently free to use, will soon require car brands to pay for its installation. This move by Apple marks a rare return to software licensing and will likely see the next generation CarPlay being available for high-end manufacturers such as Porsche and Aston Martin.
In contrast to the current free version which requires the integration of an iPhone with the car, the new system will work natively in Porsche and Aston Martin vehicles, meeting the high quality standards Apple is known for in its premium products. This change not only highlights Apple’s ambitions to consolidate its reputation but also indicates the company’s aim to further its presence in the luxury products market.
This decision comes as Apple works on its highly anticipated Apple Car, despite repeated delays and major problems. Questions arise regarding how this development will affect Apple’s own car project and the luxury automakers it has chosen to partner with.
Ultimately, it remains to be seen whether the decision to license the next generation of CarPlay will yield long-term benefits for Apple, but in a few years, the effect of this shift in their approach will become evident.