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But what needs to be vigilant is that every new iPhone color is released. Because more color matching is the most “brainless” but most effective “innovation” of each new iPhone generation.
do you remember? The local gold version of the iPhone 5s has been fired to 10,000 yuan by the scalpers; the iPhone 6s, one of the smallest upgrades in history, will give you a rose gold; the “China Red” color scheme of the iPhone 7 is full of Chinese New Year flavors; the iPhone X has only two at the beginning A basic color scheme, the iPhone Xs, which was launched a year later, added gold to the market, and continued to sell well; although the iPhone 11 launched the unpopular green and dark green, the unique taste still made the new color matching models out of stock and sold at a higher price in channels .
This time, the iPhone 13 is not only likely to become the new iPhone with the richest color matching in history, but also the “pink” “big killer” color matching. What a “Romantic Fan Ying Xiaoxiao, endless iPhones are on sale”. Imagine that when the iPhone 13 team made the “difficult decision” of “pink”, it might have made a lot of determination. Every time a new mainstream color scheme is fulfilled, it means that latecomers lose a sales stimulant.
IPhone 13 guess map
It seems ridiculous, but the iPhone will never escape its own fatalistic logic on the two key issues of profit and sales. As the world’s strongest company in the capital market, Apple will certainly maintain its continuous growth in sales. The iPhone is the mainstay of the Apple family and a barometer of the company’s performance. To ensure the long-term sustainable development of the iPhone product line has become Tim Cook’s One of the most important strategic issues.
However, in the autumn of 2021, Apple looked around and said to itself: “It seems that it is not the time to come up with a’killer’!” The current global mobile phone market presents a “4v1” situation of Samsung, Xiaomi, OPPO, and vivo fighting Apple. , And regardless of whether Xiaomi can take the number one global market share within three years, the most worrying one should be the declining Samsung, not Apple. It is no longer difficult for the brave Samsung to directly challenge Apple’s dominance. Tim Cook suddenly discovered that he is the man who “holds a telescope and can’t see his opponent”.
It has to be said that Jobs vaccinated the iPhone and Apple products from the beginning of the anti-competitive “vaccine” for many years in the future. This vaccine is called-“closed ecology”. The powerful iOS ecology allows the iPhone to remain with all others forever. Mobile phones are different.
Jobs is Caesar and Cook is Octavian. In the post of successor Cook, Apple’s hardware continues to be impressive. The great success of A-series chips has even diffracted to the PC market and directly promoted the overall status of ARM-based chips. For Apple, it is still waiting for the 5G or 6G chip that is still under development. If Apple’s R&D team can fulfill its mission and complete the self-developed communication baseband chip in the next three years, then Apple will establish itself. A terrible “software + hardware” fully enclosed ecosystem, fighting a “different dimension” war with all other brands of mobile phones.
In a sense, Apple is lucky. Before the completion of the complete ecological defense system, it should be a relatively weak risk period for its own development. However, in the global market, there is no equivalent that can challenge the iPhone in the high-end market. opponent. This allows Apple’s mobile phone to hide a few hands of cards without even having to make a move when necessary.
How many unplayed cards are there in Cook’s hand? Let’s analyze it.
The first card: the big screen
“Bigger than bigger.” This is the slogan that has appeared on the homepage of Apple’s official website. The magic of this spell may not be as powerful as it was a few years ago, but “bigger” is always a particularly easy selling point. Regardless of how many points consumers use experience, and whether Jobs’s Spirit in the sky is willing or not, if necessary, Apple will certainly lose the opportunity to launch a larger and more expensive iPhone.
Second card: more cameras
For consumers, the most intuitive performance of the camera module upgrade is that there are more cameras! In fact, all appearance and process design changes can stir the sensitive nerves of fruit powder, not to mention that the key shooting performance has been upgraded accordingly, and the “dominant upgrade” of image performance must be unstoppable. What’s more, no matter how high the image scores of Android phones are, the image function of the iPhone is always in the top presence of any competitor.
Third card: content
This is perhaps the most overlooked card. Apple has established a vast space in the content ecology. Apple Music and Apple TV+ have formed fierce competition with Spotify and Netflix in different content tracks. Apple Music is still expanding. Music library, Apple TV+ new films continue. If Apple opens up resources on these contents and forms more linkages with iPhone sales, I believe it can draw a large number of users. Of course, except for the Chinese market.
Fourth card: price reduction
The price-cutting strategy of WinTest will always be the last card of the iPhone. In fact, in recent years, it can be said that the iPhone has not risen in price. It can be regarded as maintaining a more affinity price strategy, and it has also allowed the high-end models of Xiaomi, OPPO, and vivo to gradually approach in the price range. If one day the price of the iPhone really drops, it must be the craziest moment of scrolling in the global mobile phone industry.
The fewer cards Apple plays, the more stable the iPhone’s market position. Perhaps for Apple, the iPhone 13 doesn’t need to be too “scented”, or in other words, it doesn’t need to be too “scented” to sell.
For the iPhone 13, the new color scheme is just a small trick. The fast charge and large battery are to catch up with the Android camp. The Snapdragon X60 5G baseband is forced to choose. A15 chip, high screen refresh, bangs reduction, WiFi6, etc. can only be regarded as conventional Upgrade… Even if the support for low-orbit satellites is highly concerned, it cannot be regarded as an innovation. It can only be said to be Apple’s vision or stockpiling. In a few months, domestic high-end mobile phones will be equipped with this past. Feature thought to be useless.
Look, Tim Cook showed so much “sincerity”, do you think the iPhone 13 smells good?
Well, strategy is not good!
#Apple New Product Big Forecast#
There are still less than two weeks away from Apple’s September 14 new product launch. At present, various revelations and predictions are already flying in the sky.
“IT Times” reporters based on Apple’s product update cycle in the past, the situation of the press conference, and market news, also forecast. As for whether the forecast is correct or not, it will be announced at the press conference.
It should be noted that due to the epidemic, Apple’s conference may be divided into two sessions. In September, the iPhone 13 series will be released first. At the subsequent conference in October, iPad mini 6, MacBook Pro, etc. will be unveiled.
iPhone 13
The appearance is basically the same as the previous generation: the bangs become smaller and the camera becomes larger
The iPhone 13 series will have four models, namely the iPhone 13 mini, iPhone 13, iPhonne 13 Pro and iPhone 13 Pro Max. The overall size will remain the same as the iPhone 12 at 5.4 inches, 6.1 inches and 6.7 inches, but with a slight thickness. There is an increase. The appearance is basically the same as the iPhone 12, and the edge of the screen will use the 2.5D glass solution before the iPhone 11 series.
From the front, the most obvious thing is that the “bangs” of the iPhone 13 have been reduced by almost half compared to the iPhone 12. The handset adopts a “hidden” design, and the area occupied by the Face ID module becomes larger.
Comparison of bangs between iPhone 13 and iPhone 12
iPhone 13 Pro and iPhone 13 Pro Max will use the high refresh rate LTPO OLED screen provided by Samsung, and support adaptive refresh rate switching from 1 to 120 Hz. For cost and pricing considerations, iPhone 13 and iPhone 13 mini will continue to use ordinary 60Hz OLED screens.
The overall area of the rear camera lens of the iPhone 13 series is larger than that of the previous generation. The diagonal size of the iPhone 13 mini and iPhone 13 is increased to 3.9cm, and the iPhone 13 Pro and iPhone 13 Pro Max are 4.49cm.
In addition to the regular black and white colors, the iPhone 13 will also provide 6 different color versions-sunset gold, rose gold, pink, green, purple and red. This makes the iPhone 13 the most color-matched generation iPhone in history. However, due to the update of craftsmanship and materials, although the color name is the same as some versions of the previous iPhone, the color effect and feel will be different.
IPhone 13 guess map
The iPhone 13 series will use Apple’s latest self-developed A15 bionic chip. Due to the use of TSMC’s second-generation 5nm process, the operating efficiency is significantly improved compared to the previous generation A14 chip. At the same time, the battery capacity of the iPhone 13 is also fully upgraded. The battery capacity of the iPhone 13 Pro Max reaches 4352mAh, which is nearly 700mAh more than that of the iPhone 12 Pro Max. The battery capacity of the iPhone 13 is 3095mAh. The battery capacity of the cheapest iPhone 13 mini is 2406mAh.
In order to continue to promote the virtual augmented reality experience and low-light focusing speed, all the iPhone 13 series will be equipped with LiDAR sensors, and Apple will demonstrate more related gameplay.
Regrettably, the power fingerprint unlocking function, which is common on the side of Android flagship phones, is still not adopted in the iPhone 13 series this time.
Video shooting function has been greatly improved
In terms of functions, the iPhone 13 series will greatly enhance the video shooting capabilities, with the focus on ProRes video and portrait mode.
ProRes video is similar to ProRaw photos, users can record videos in a higher quality format, as well as more editing options. Portrait mode can make people in sharp focus, while blurring the background with bokeh effect, users can shoot Vlog videos with unique effects.
In addition, the updated Face ID function will be able to normally identify users wearing masks or fogging glasses. However, this feature may not have time to go online at the same time as the iPhone 13 is on sale. After the test is mature, it will be provided to users with the firmware upgrade.
As for the common “interest screen display” on Android phones, iPhone 13 may also provide it. The screen interface can display time, information, reminders, etc.
The highest price will continue to rise
Compared with the iPhone 12 when the iPhone 12 was first released, the corresponding prices of the 4 models of the iPhone 13 series should rise slightly. The highest iPhone 13 Pro Max may have a 1TB storage version.
There are rumors that Apple will introduce a titanium alloy version in the iPhone 13 for the first time. Titanium alloy has been used on Apple Watch before. Compared with the aluminum alloy case of the iPhone 12 Pro, the titanium alloy is lighter, harder and more scratch resistant. But the cost of titanium alloy is not low, it is estimated that only iPhone 13 Pro Max will be used.
Compared with the price of 11,899 yuan when the iPhone 12 Pro Max 512GB version was released, the price of the iPhone 13 Pro Max has increased significantly. The good news is that the full range of iPhone 13 is well-stocked, and it will be fully available for sale within two weeks after the press conference. There will be no more iPhone 12 pre-orders that have to wait for a month to get.
iPad mini 6: full screen with USB-C interface
The iPad mini 5 is a product from 5 years ago, and it finally ushered in an update this year.
First of all, the iPad mini 6 will use the USB-C interface, and still insist on using Apple’s exclusive lightning port, leaving only the iPhone.
Secondly, the iPad mini 6 will enable the Liquid Retina full-screen design similar to the iPad Pro. The Home button will be cancelled and the Face ID will be used to unlock it. While the bezel is narrowed, the screen size will correspondingly increase to 8.4 inches, using the same A15 chip as the iPhone 13, and supporting the latest Apple Pencil 3 generation.
iPad mini 6 has a minimum storage capacity of 128G, and there will be five colors-space gray, silver, rose gold, green and sky blue. As for the support for magnetic attraction and wireless charging, it will not be used on the iPad mini 6 for the time being.
Regarding the price, the mini series are entry-level products, which are estimated to be slightly higher than the initial price of the iPad mini 5.
In addition, there is news that Apple is still preparing a lower-priced entry-level iPad for the student market, but personally, this is unlikely.
MacBook Pro: Restore MagSafe with M1X chip
In addition to using the M1X chip, the new version of MacBook Pro will have 14-inch and 16-inch models, both of which will use the new mini LED screen. Compared with LCD screens, Mini LED screens can provide darker blacks, brighter brightness, richer colors and higher contrast, helping to meet the needs of professionals for color display, but the refresh rate of Mini LED screens is not as good as LCD screen. In addition, MacBook Pro will integrate a 1080p FaceTime camera, and the Touch Bar may be cancelled.
In addition, in view of the lack of MacBook ports, consumers need to purchase various USB-C docking stations to use more peripherals. It is said that the new model will adjust part of the Thunderbolt interface to HDMI or MagSafe charging interface.
In the exposed schematic diagram, the new version of MacBook Pro has an HDMI, a Thunderbolt 3 port on the right side, and an SD card reader. At the same time, there will be a MagSafe charging port and a Thunderbolt 3 port on the left side.
In addition, Apple recently received a patent on MacBook, which shows that MacBook will support Apple Pencil. At the same time, the length of the original Touch Bar has been greatly reduced, and the reduced part will become a pen slot for Apple Pencil storage and charging. The patent also mentions that the Apple Pencil can directly operate the MacBook Pro, similar to the fn function key.
Headphones and watches will have new products
AirPods 3 will use the same in-ear design as AirPods Pro, support active noise reduction and spatial sound effects, and will be priced a bit more expensive than Apple’s Beats Studio Buds of RMB 1,099 released in June.
In addition, Apple Watch series 7 and the new HomePod mini are also expected to debut. The frame of Apple Watch series 7 is narrower, the screen will be increased to 41mm and 45mm, the resolution will be higher, and the Time to Walk function will support running and other sports modes. In addition, Apple is also preparing for more extended uses of this feature, such as “self-set exercise time and meditation in a sound environment.”
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