The lighting in the center. From the early 19th century carbide headlights to the Matrix adaptive management of the high beams, passing through the laser to the LED Digital Matrix: a continuous evolution with an eye always turned to the centrality of man.
Audi has opened in Milan, in via Spiga 26 a hub that can be visited until September 27. Here it is possible to witness activities, projects and progress stories that anticipate the trends of the future.
Loading…
How the project was born
Spiga 26 is an urban regeneration project by Hines, a global player active in real estate, not yet completed within the Quadrilatero della Moda. This will represent the visionary attitude of the German brand thanks to the collaboration with Marcel Wanders studio, the design studio based in Amsterdam and founded by Wanders in 1995, which develops wide-ranging interior and product projects.
Born from the creative directors Marcel Wanders and Gabriele Key in collaboration with Audi, and as part of the exhibition-event “Interni Creative Connections”, the project offers aimmersive experience based on light which form of connection and of tale of innovation, connecting visitors with the imagery and contents of the Audi world.
How the installation is organized
Light, technology and innovation these are the keywords of the installation conceived by the Dutch studio, and match the Audi excellence in the field of lighting research.